New Media & Digital Design Final Project, The Will to Consume Will Consume Youis an interactive study of media presented to young millennial women. Inspired by a sticker over the eyes of a woman featured in an advertisement located in Midtown Manhattan’s Herald Square.

Upon entering the site, you are transported into a typical New York City commuter, bombarded by media bent on influencing your perceptions of femininity and beauty. While print ads pollute our physical space, modern influencer marketing allows for more deceptive and subliminal messaging, rendering our social networks unsafe against capitalistic enterprises.

A highlight is the creation and implementation of a custom cursor made using Illustrator. A hand with long blue nails closes into a fist when hovered over an interactive element.


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