New Media & Digital Design Final Project, The Will to Consume Will Consume Youis an interactive study of media presented to young millennial women. Inspired by a sticker over the eyes of a woman featured in an advertisement located in Midtown Manhattan’s Herald Square.

Upon entering the site, you are transformed into a typical New York City commuter, bombarded by media bent on influencing your perceptions of femininity and beauty. While print ads pollute our physical space, modern influencer marketing allows for more deceptive and subliminal messaging, rendering our social networks unsafe against capitalistic enterprises.

A highlight is the creation and implementation of a custom cursor made using Illustrator. A hand with long blue nails closes into a fist when hovered over an interactive element.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s